Field notes

Local SEO, explained for the people running the business

Guides on Google Business Profile, reviews, competitors, and map-pack rankings — written for owners, not SEO consultants.

Search Console

Search Console Platform Properties Checklist: How to Track Instagram, TikTok, YouTube, and X in Google Search

A practical checklist for using Search Console platform properties to see how Instagram, TikTok, X, and YouTube content performs in Google Search and what to fix next.

July 9, 202614 min read