Field notes

Local SEO, explained for the people running the business

Guides on Google Business Profile, reviews, competitors, and map-pack rankings — written for owners, not SEO consultants.

GEO

What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of getting your content cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. Here's how it differs from SEO and where to start.

2 min read