Google Maps
Google Maps Rankings Dropped? A Local Visibility Triage Checklist
A practical triage checklist for local businesses when Google Maps rankings, map-pack visibility, or calls drop suddenly.
Field notes
Local SEO, explained for the people running the business
Guides on Google Business Profile, reviews, competitors, and map-pack rankings — written for owners, not SEO consultants.
Local SEO
Citations and NAP Consistency Checklist: What to Fix Before Buying More Listings
A practical checklist for local businesses deciding whether citations, NAP cleanup, or profile fixes should be prioritized first.
Local SEO
Local SEO Agency Reporting Checklist: What Clients Need to See Each Month
A BOFU checklist for agencies and consultants building monthly local SEO reports clients can understand and act on.
Reviews
Reviews Not Showing on Google? What Local Businesses Should Check First
A practical checklist for local businesses when Google reviews disappear, slow down, or stop showing publicly on a Business Profile.
Google Business Profile
Service Area Business Moved Cities? A Local SEO Checklist Before You Change Google Maps
A safe checklist for service-area businesses moving cities, changing markets, or relocating their Google Business Profile without losing local visibility.
Google Business Profile
Google Business Profile Suspended or Stuck in Verification? What to Check Before You Appeal
A practical checklist for business owners whose Google Business Profile is suspended, stuck in verification, or blocked by duplicate/profile issues.
Google Business Profile
Google Business Profile Checklist: What to Fix First When Calls Drop
Diagnose why Google Maps calls dropped with a BOFU Google Business Profile checklist: what to check first, what not to edit blindly, and how to prioritize safe local SEO fixes.
GEO
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of getting your content cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. Here's how it differs from SEO and where to start.