Someone searching "dui attorney near me" at midnight calls whoever Google shows first. SEOG reads the local signals around your firm and turns them into a prioritized plan — one ranking race per practice area, not one fight for "law firm".
Why law firms are different
Legal search happens at a moment of crisis, one practice area at a time. A firm that ranks for "estate planning lawyer" can be invisible for "car accident attorney" two miles away.
Prospects type "personal injury lawyer [city]", "divorce lawyer near me", or "workers comp attorney" — never your firm’s name. Google scores each of those separately, so a full-service firm is really running five or six local campaigns at once.
Attorney keywords are among the most expensive clicks in all of paid search, and injury terms sit at the very top. Every map-pack position you hold organically is a stream of case inquiries you stop paying for, month after month.
Choosing "Personal injury attorney" over the generic "Law firm" category, deciding whether partners keep individual attorney profiles, and meeting Google’s staffed-office rules all decide whether you’re eligible for the pack at all.
Bar rules forbid guaranteeing outcomes, so prospects judge you on what’s public: review depth, how the firm responds, and whether Google, Avvo, Justia and FindLaw all tell the same story about who and where you are.
What SEOG does for your firm
SEOG audits the same public record a prospective client sees, then hands you the specific fixes that move law firm rankings.
The law firm playbook
Not recycled marketing tips — the specific work that puts a firm in front of people the moment they need a lawyer.
Structure your profile services and site pages so personal injury, family, criminal defense and estate planning each rank on their own — because the person searching "workers comp attorney" will never type "full-service firm".
A steady flow of genuine client reviews with replies that thank without confirming representation, and reassure without promising results — proof of trust that reads human and stays inside the rules.
Prospects cross-examine you before they call — Google, then Avvo, then your site. Identical name, address and phone across every legal directory makes the firm look established instead of raising doubt.
How it works
Enter your firm’s name and city. SEOG locates your Google Business Profile and reads the public record a prospective client sees before they ever call.
The exact category choices, practice-area keywords, review gaps and directory inconsistencies holding you back — ranked by impact, not a generic legal-marketing checklist.
Watch your map-pack position for "car accident lawyer", "dui attorney" and every keyword you compete on, block by block, as the fixes land.
FAQ
Handled carelessly, yes — which is why SEOG drafts replies that never acknowledge someone was a client, never mention case details, and never promise results. Each draft is grateful and specific enough to read human, and you approve every word before it posts.
That’s the point. "divorce lawyer [city]", "dui attorney near me" and "estate planning lawyer" are separate ranking races, and SEOG tracks each across a block-by-block grid so you see exactly which practice areas you own and which need work.
Google permits practitioner listings alongside the firm’s, but done wrong they split reviews and compete with your own firm in the pack. SEOG audits how your listings are structured and flags the setup that concentrates rank instead of diluting it.
It is — no credit card and no sales call. SEOG is a new product, and showing you where your firm really ranks for "personal injury lawyer" in your own city is a better pitch than any case study we could write.
Only the firm’s name and city. SEOG finds your Google Business Profile from there and works entirely from public signals — no access to your website, case files or client data is ever required.
Get a free, law-firm-specific visibility analysis — your listing structure, your practice-area keywords, the firms beating you to the call.
